PVH Corp-owned Tommy Hilfiger has opened the Tommy Hilfiger Fashion Frontier Challenge for the second year. The global programme is aimed at supporting entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion.
After witnessing a successful first year, the lifestyle brand is excited to continue to work on identifying opportunities, which support the advancement of the fashion industry. The applications are open from March 21, 2019 to May 12, 2019.
“The first chapter of this global initiative was an inspiring journey that put a spotlight on incredible ideas that could change the lives of people through a positive and inclusive fashion landscape,” said Tommy Hilfiger, Principal Designer. “Through this challenge, we will be continue to mentoring and supporting social entrepreneurs, who are putting their heart and soul into addressing issues they strongly believe in,” he added.
Interested businesses are invited to submit their proposals that focus on inclusive fashion. Over a multi-stage four-month process, applicants will be narrowed down to six finalists, who will be invited to develop their project plans with the support of a team of dedicated Tommy Hilfiger subject-matter experts at the Campus of the Future in Amsterdam, the Netherlands. They will pitch their finalised concepts at the Final Event in early-2020, where a jury panel will award €150,000 among two winners to support their ventures.
The winners will also receive a year-long mentorship with Tommy Hilfiger’s experts globally as well as INSEAD experts, in addition to a place on the INSEAD Social Entrepreneurship Programme (ISEP). An additional €10,000 will be awarded to the finalist, who wins the “Audience Favorite Vote”.
