Arvind has launched its menswear collection, Iconic Silk for Festive 2018. Giving an effortless chic quotient to the wearers, the DTR division of Arvind is rolling out a versatile range of fabrics that can be transformed to create pieces for men in the form of stylish ceremonial outfits. The new line claims that the wearer will “experience lustrous silk with the comfort of poly wool” with the Iconic Silk Suitings Collection.
Promising a modernized approach to stitched ethnic suits, the collection focuses on elegance and comfort dressing. Not just limited to ethnic wear, the assortment of prints and textures provided in the Iconic Silk suitings collection can be customized to design western attires too. The premium luxury collection will be retailed via all leading Arvind authorized fabric retailers and will lie in the price range of Rs. 4,000 to Rs. 10,000 per meter.
Speaking at the inaugural event, Pranav Dave, Chief Marketing Officer, Woven and Knits said, “Having pioneered in the shirting category, we are geared to take our textiles expertise to fashion possibilities in the suits segment. Our latest collection is the result of our innovation and customer understanding that has led us to combine the softness of wool with the luster of silk for a fashionable look that will stand out. While silk will add to the grandeur of the attire, wool will keep you warm during the winter festivities and weddings.”
Due to the evolving customer awareness, Arvind aims to strive for constant innovation for its consumers with best fabrics and apparels. Defining the persona of the youth today, the collection incorporates all the present trends and can be constructed to form contemporary designs that retain the original feel of authentic fabrics.
