Utilizing its expertise in the field of luxury fashion, Italian online fashion retailer, Net-A-Porter is all set to launch The Vanguard, a designer support platform that will launch this September 6. Acting as a fashion business accelerator, the programme will work towards aiding the most talented emerging brands in development of their business strategies and eventually achieving a system that promises long-term growth.
An expert team of experienced Net-A-Porter buyers will form the jury panel for the selection of these brands for every season. They will focus on discovering brands that are bound to make a lasting mark on the fashion landscape.
The mentorship programme will be open for about four people and will explore areas such as Marketing & PR, social media, business strategy, buying and tech. It will also shed light on strategies about entering new markets and territories along with advice from a global team of specialists put together by the luxury e-retailer.
As a part of The Vanguard, four brands and designers, Les Reveries, RŪH, Gu_de and Martinez, for the inaugural Autumn/Winter 2018 season of the programme.
This initiative is a part of Yoox Net-a-Porter’s Five Year Plan with a commitment to educate and nurture emerging talent. The e-retailer has taken up several such initiatives such as the Yoox fashion talent scouting programme that kicked off in 2004; The Next Talents project in collaboration with Vogue Italia and the Yonge awards too.
