‘reGAIN’, an app to recycle unwanted clothes, has been launched by Jack Ostrowski, Founder of Yellow Octopus which provides commercial sustainability solutions to the fashion industry.
The reGAIN app is available for Android and iOS devices and is free to download on Google Play Store and App Store. One can also visit reGAIN’s website to get more information about the app.
After downloading the app, users can drop their unwanted clothing at 20,000 ‘drop-off’ points across the UK without paying anything to avail the digital takeback scheme.
The newly launched app is aimed to make people aware of the importance of recycling clothing.
Consumers will be offered digital discount coupons through the app at some of the UK’s largest retailers such as Missguided, Boohoo, Asics, New Balance and Superdry in exchange for their unwanted clothes. The agenda is to make fashion industry a more circular economy.
Reportedly, consumers can bag discounts of minimum 10 per cent and maximum 25 per cent at the partner stores. A minimum of 10 garment pieces weekly is accepted per consumer. The clothes given by consumers will be either used as combustibles for energy production or can be reused, recycled and upcycled.
The sustainable initiative will help minimise the load on UK landfill. Markedly, according to Waste and Resources Action Programme (WRAP), around 300,000 tonnes of clothing goes to landfill every twelve months.
“Since one cannot stop consumers to get new clothes but they can be encouraged to change their habits and divert hundreds of tonnes of clothing from UK landfill. We are intended to make clothes to be recycled again not to be treated as waste,” Ostrowski was quoted as saying in media reports.
