UK-based female fashion brand Missguided has inked a partnership with Azadea Group, a premier lifestyle retail company, for the launch of online and offline stores in the Middle East region.
The Azadea Group has been operating across the Middle East & North Africa for 40 years and currently owns and operates more than 50 leading international franchise concepts in fashion & accessories, food & beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics categories.
Zara, Mango, Bershka, Gymboree are the major brands operated by the Azadea Group.
The association with Azadea Group will pave the way for Misguided to start retail operations in the UAE, Saudi, Kuwait, Bahrain, Jordan, Lebanon and Egypt.
The fashion brand, which has been enjoying phenomenal success globally since its launch in the UK in 2009, is known for offering around 500 new styles every week, inspired by street style, catwalks, social media and popular culture. Missguided mainly caters to young millennials.
“We are excited ahead of launch of our brand in Middle East in association with Azadea Group,” stated Nitin Passi, CEO and Founder of Missguided Limited in a statement issued by the Azadea Group.
The Azadea Group is now gearing up to create an exceptional lifestyle experience for its customers to shop Misguided brand in the region.
