German sportswear retailer Adidas has opened its maiden new Fashion Destination Door format store in the Indian city of Mumbai.
The newly inaugurated store is spread over an area of more than 1,550 square feet. All the latest and novel products are up for grabs at the store.
Additionally, the store will provide a new experience to the fans of Adidas Originals in Mumbai. It also houses a lounge area that offers a space for interaction with customers and creators alike.
The sportswear pioneer’s iconic styles such as Superstar, Stan Smith, NMD and EQT are featured at the store. Crazy 8, Forum, Pharrell Williams Hu Hiking, Alexander Wang and the latest Fall/Winter 2017 offerings are also available at the outlet.
The opening of the store shows Adidas’ commitment to expanding its reach in India. It recently launched its first own retail store in the national capital New Delhi.
The brand recorded a whopping 131.7 per cent increase in its net profit to Rs. 95 crores during the 2016-17 financial year. Its net profit for the 2015-16 FY was Rs. 41 crores only.
