In a bid to capture share in loungewear market, Delta Galil’s newly acquired brand, Splendid, is launching its own active and sleepwear lines. The brand was added to the company’s umbrella just last year and is already spearheading the conglomerate’s growth into new categories.
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Dubbed as Splendid Studio, the active wear collection will include a fashionable range of high-waist leggings, culottes, sports bras and knit tops that can easily be worn from a yoga studio to the street. The collection is mostly created with cotton jersey and light-weight knitted Hatchi fabrics with details like engineered stripes, the brand’s infamous signature and playful colours.
“What makes Splendid different is its use of soft, premium fabrics supplemented with a great fit. We thought it made sense to expand that into a yoga and sleepwear line.” exclaimed Victoria Vandagriff, President of D2 Brands.
The new active collection will be launched at Dillard’s, Revolve and Anthropologie for the Fall/Winter 2017-18 season. The sleepwear line will be start retailing at Bloomingdale’s, Lord & Taylor, Hudson Bay and Anthropologie and all of the pieces from the sleep and active wear collections will be sold at prices ranging from US $ 50 to US $ 120.
