America’s luxury fashion retailer Macy’s to kick-start its summer campaign this month. The campaign will be a mix of fashion and pool-ready home products, in-store events and the whole enchilada in between. The experience driven seasonal festivities also feature limited-edition collaborations such as CR by Cynthia Rowley and I.N.C + Popsicle.
“Macy’s Celebrate Summer campaign features all the must-haves for the season. Melamine tableware, novelty beach towels and colourful dinnerware will highlight any occasion to entertain from indoor to out,” added Roberson Keffer, Macy’s Vice President for Home.
The partnership between I.N.C International Concepts and The Original Brand Popsicle will feature artistic reinterpretations of all-over Popsicle patterns in bright and bold colours. This limited edition collection of women’s, men’s and young girls’ apparel, as well as accessories will be sold exclusively at Macy’s.
Also Read – Lindex goes tropical for SS17 collection
The retailer’s second collaboration is with fashion designer Cynthia Rowley known for her cheerful and vivacious approach in her namesake brand. Her exclusive line for Macy’s, called CR by Cynthia will follow the same ‘joie de vivre’ aesthetic for an assortment of tops, skirts, pants, dresses and jackets extracted in light fabrics and gallant prints.
In an effort to get more footfall into its brick and mortar stores, Macy’s will host pool party events in handpicked stores to push the boat out on all things summer and swim. Set to be held on 20 May, the event will celebrate positive summer vibes with playful activities that will ultimately aid customers in discovering their personal summer style and what home essentials they need to make summer parties special!
