In view of tremendous opportunity to capture, a deal has been signed between JCPenney Inc., one of the US’ largest apparel and home furnishing retailers, and leading manufacturers and service providers, such as Samsung and Trane to launch JCPenney Home Services (TM) this month.
JCPenney Home Services is planning to test six programs in select markets to establish its relevance and appeal among shoppers. These programs will provide turn-key services for heating and cooling systems, bathroom remodelling, quick ship and installed blinds, whole home water solutions and awnings, as well as easy-to-install smart home devices.
“With the resurgence of the housing market, consumers are spending more than US $ 300 billion annually to upgrade their homes since nearly two-thirds of the nation’s homes are over 30 years old. There is a tremendous opportunity to capture additional revenue and minimize our dependence on apparel by catering our services to female homeowners who represent over 70 percent of our loyal customer base, and make the primary decisions regarding any home renovations,” said Marvin Ellison, Chairman and Chief Executive Officer of JCPenney in a statement issued by the company.
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“These are categories that JCPenney offered in its assortment many years ago, and we believe the timing is right to re-enter home services in order to acquire available market share and differentiate our business from our traditional competitors and pure e-commerce retailers,” added Marvin Ellison. The company has also launched a digital storefront at jcpenneyhomeservices.com.
