Scandinavian brand Reima, known for creating outerwear for kids has finally spread its wings to US market. Headquartered in Scandinavia (Finland), Reima is currently available in over 30 countries globally. The brand is excited about its foray in the US for FW17. Reima designs its product carefully for a specific age, starting with the design fit to the fabrics and all the way to product features.
Reima’s mission is to guarantee kids the freedom to be active and play outdoors, in any weather, all the while keeping functionality, safety, sustainability and innovation in mind. Reima which currently has brick-and-mortar locations across Scandinavia, Russia, and China is yet to make announcement on whether it will choose to distribute, be it on a US-specific website or in stand-alone stores.
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“We take great pride in creating products that are safe for kids. We are proud to be the first major outerwear brand to bring an entirely non-toxic kids’ collection to the US consumer. Unlike most outerwear brands, our products are free of harmful fluorocarbons and guaranteed to be safe. We have partnered with both OEKO-TEX® and bluesign® to hold ourselves to the highest safety and non-toxic standards. We are helping parents create a cleaner world for their kids and generations to come,” the company said in a statement.
