A Black Friday online boost helped lift sales over the holiday season at department store chain House of Fraser. The UK-based fashion retailer said that it had a decent Christmas trading period, starting from the week of Black Friday. Like-for-like sales (excluding VAT) in six weeks to January 2, 2017 were up by 5.3 per cent against the comparative period of last year and up 16.7 per cent against 2014.
On Black Friday, total sales for the retailer zoomed 10 per cent on the previous year and it was also the Group’s biggest ever online sales day, up over 40 per cent on 2015. It seems to have maintained the strong trading through the season with the seven days before Christmas seeing like-for-like sales up 6 per cent and a positive performance from both online and physical stores. 12 of its stores delivered their best ever sales and the company said its own labels saw sales rising 4.5 per cent.
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Nigel Oddy, CEO of the company is pleased that both online and stores did well with the company’s recently refurbished stores showing particularly strong growth in the final week before Christmas. He also highlighted a 22 per cent increase in its click and collect service.
House of Fraser has 60 across the UK and Ireland with annual sales of around £ 1.3 billion.
