US-based Merino wool apparel brand Ibex Outdoor Clothing recently announced that it would establish a new online-revenue-sharing programme with retailers from 2017 onwards. The new Elite Dealer programme will allow key Ibex retailers to share sales revenue from direct-to-consumer purchases at ibex.com. Elite Dealers will receive 10 per cent of all ibex.com consumer sales from within their areas. In addition, Ibex will provide these key dealers with valuable Ibex consumer purchase information that details what Ibex products consumers are buying in their region.
“Through our new Elite Dealer programme, we will be able to engage our retailers in constructive dialogue regarding consumer purchasing behaviour and have a greater opportunity to work together to increase Ibex consumer sales and brand loyalty in their areas,” said Scott Parr, VP of sales for Ibex Outdoor Clothing.
Also as part of the Elite Dealer programme, Ibex will include ‘ride-along referral’ collateral in every direct ibex.com consumer order that introduces consumers to their local Ibex retailers. Parr said that sharing consumer purchasing data with the retailers will provide a better understanding of what consumers in the area are buying, and consequently the brand will get a greater opportunity to offer products according to customer demands. He also averred, that ultimately, this will increase retailers’ success with the Ibex brand via greater sell-through and margin and improve consumer experience and satisfaction at retail.
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“Ibex feels strongly that the fabric of our industry is more vibrant and healthy with a strong, independent retail base supporting customers and communities across the country,” said Ted Manning, CEO of Ibex.
