The research indicates that AI adoption in retail remains largely superficial, with 51% of respondents identifying basic technologies such as chatbots and virtual assistants as their leading AI initiative.
Technology News
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Its platform analyses individual preferences, lifestyle context, body-type indicators, budget considerations, occasions and a user’s existing wardrobe to curate complete outfit recommendations rather than individual items.
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A Flipkart spokesperson said the company was continuously exploring ways to enhance the shopping experience through next-generation conversational commerce and AI-led capabilities, adding that several initiatives were under way and further details would be shared at an appropriate time.
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The initiative follows similar steps by rivals, including Swedish retailer H&M, which earlier this year said it had created AI-generated replicas of models for marketing purposes.
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To use the feature, shoppers can tap the “try it on” button on eligible products. They will then be prompted to upload a photo of themselves, after which Google’s underlying AI model will generate an image showing how the garment would appear on their body.
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Click ERP provides software designed for apparel and fashion manufacturers, offering modules that cover production planning, time and action tracking, accounting and HR management.
