At one of the renowned sourcing shows, MAGIC, a US-based fashion e-commerce company POPSHOWROOM has stated the significance of innovation and technology to drive consumer-centric fashion business.
The company strongly believes in engaging consumers, caring about customers’ comprehensive experience and staying connected with them in any way possible at the time of social distancing.
The brand has been actively engaging with its community on different social platforms through live Q&A, exhibiting and ordering live streaming, and many other online events ever since the pandemic began.
“It’s exciting to be part of the MAGIC event. We can’t wait to share our message with the fashion community in the USA,” commented Joe, Founder and CEO, POPSHOWROOM.
According to the company, the idea it wants to convey at MAGIC is to re-embrace the vibrancy of life and inspire women to live an à la mode casual and energetic lifestyle.
“Thanks to these media, traffic-based entrepreneurial opportunities emerged explosively, DTC (direct-to-customer) campaigns thrive on an unprecedented scale. We value the innovation involved and we desire to engage. Developing a new business model, building an original brand and upgrading our supply chain system, we are excited about what we are doing. And we are curious about the significance it could bring,” added Joe.
Furthermore, teams at POPSHOWROOM are in process of building a brand that can bring customised fashion to the doorstep of its global customers. To achieve this, what’s considered the most significant key is a set of advanced online design tools and an agile supply chain.
It’s worth noting here that POPSHOWROOM had its algorithm centre set up in May this year, in Nanjing, China, a city well known for its apparel manufacturing and efficient logistic system in its efforts towards integrating innovation and technology with the company’s business model.
Pine YOU, the Head of Product and Technology of the company, commented, “We are working towards a digital one-stop supply chain solution to upgrade apparel manufacturing. Being committed to digitally connect our customers with a strong and agile supply chain, we use technologies to minimise their cost at each stage of their entrepreneurship. Working in big data with experts in Computer Vision, Natural Language Processing, we are developing advanced tech to actualise our vision.”
According to Joe, once the idea of fashion-on-demand cultivates and gets further boost, there won’t be any differentiation between ‘2C’ and ‘2B’ anymore. “An efficient and highly flexible fashion supply chain can function well regardless of the size of the order. We aim to empower our customers by reducing their inventory risk, minimising the design cost, accelerating the capital turnover, to facilitate their scaling-up,” continued Joe.
