True Fit, an AI powered sizing platform, is introducing Fit Hub, a generative AI (GenAI) solution that merges all size and fit product information to tackle retailers’ online fit challenges.
Fit Hub merges AI insights with True Fit’s Fashion Genome, the biggest linked dataset universally with 82 million shoppers and 29,000 brands, to provide highly accurate fit guidance.
This technology fuses all existing fit and size information from retailers’ Product Description Pages (PDPs), comprising personal sizing recommendations, User Generated Content (UGC), product reviews, size charts, sales and returns data, and product information.
Fit Hub offers precise fit recommendations directly on the retailer’s Product Description Page (PDP). This simplifies the shopping experience, easing fit-friction and size ambiguity for shoppers, eventually enhancing conversions and nurturing loyalty. Returns, a major issue for UK apparel retailers totaling to £7 billion, often occur due to sizing and fit errors.
Jessica Murphy, co-founder and COO at True Fit, highlights the significance of fit in fashion and recognises that the PDP is where consumers look out for clues about how an item will suit their needs. Fit Hub simplifies the fit details into major points, allowing shoppers to make positive purchases by offering a integrated understanding of size and fit intelligence. The novel ‘fit-experience’ for shoppers provides a unified size understanding and fit intelligence via two complementary views.
Bharat Tex Special Report 2026 
