Headquartered in New York, Steve Madden, leading designer and marketer of fashion-forward footwear, accessories and apparel for women, men and children, has chosen HotWax Commerce Omnichannel Order Management Solution to facilitate omnichannel retailing strategies.
HotWax Commerce is an omnichannel-as-a-service solution that enables retailers to run their online and in-store businesses on one unified cloud.
With the help of HotWax Commerce technology, Steve Madden will be able to facilitate omnichannel retailing strategies such as same-day Buy Online Pick-Up In Store (BOPIS), Ship From Store and Pre-Orders.
Anil Patel, CEO of HotWax Commerce, commented on the collaboration, saying “We are thrilled to be working with the Steve Madden team on their omnichannel journey. We believe that our modern technology fits perfectly with the brand’s forward-thinking vision and approach to customer experience.”
Steve Madden Ltd. has over 10 brands and approximately 120 Steve Madden stores in the US, as well as 250 in over 65 countries.
