Centric Software, the leading product lifecycle management (PLM) solution for fashion, retail, luxury, outdoor, footwear and consumer goods companies, has been deployed by Desigual, the Spanish fashion brand, to incorporate a better feedback system for their clients, and have a more agile throughout their entire product development process – from planning to collection.
With Centric PLM, Desigual will achieve greater product traceability, visibility, flexibility, and improve order accuracy by reducing errors and data entry duplicates. The company will also be able to reduce time spent on looking for information in archives and documents. By optimizing their product lifecycle management activities, Desigual teams will be able to focus on creative and development tasks as well as collaboration between in house departments and their suppliers.
The brand states that consumer satisfaction is its ultimate goal and by implementing Centric PLM, it is taking one step further in its customer-oriented business model.
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“We are delighted to be working with Desigual to support their digital transformation,” says Chris Groves, CEO and President of Centric Software, adding that Desigual’s pioneering approach to incorporating market feedback in their designs is an exciting element of the PLM project.
