Sandton City is utilising the power of AI for marketing campaign

Sandton City, a Johannesburg-based shopping center is using artificial intelligence (AI) to its potential capacity by unveiling a campaign powered by the smart technology.

With the help of generative AI programme, Midjourney Bot on Discord, products such as little black dress, trench coat and hoodie have taken on new forms

The aim of the campaign is to help the visitors imagine the products in their closets while also encouraging them to think further about future prospect of integrating technology with fashion.

Additionally, Sandton City will produce a futuristic six-part docu-series on social media featuring the insight for different retailers in the center utilising AI technology to personalise their offerings.

Dimitri Kokinos, general manager of Sandton City, commented, “Pioneering the evolution of retail through cutting-edge innovation is a key priority for Sandton City. By continuously pushing the boundaries, we aim to remain ahead of the curve and to inspire our shoppers with the belief that the future is an exciting space, filled with limitless possibilities for all of us.”