NOCTURNE, a women’s apparel brand based in Europe, has collaborated with My Size, Inc., the developer and creator of smartphone measurement solution for the integration of MYSizeID widget into brand’s website.
The step will assist NOCTURNE’s customer choose the right fit outfit based on real-time measurements.
The customers can measure themselves using the smartphone and then match those measurements with brand-specific apparel item in their size. This allows them to have greater confidence in the size of the products being bought online.
In apparel segment, one of the major reasons for return of the garment bought online is the incorrect fitting which also leads to a bad shopping experience.
Elaborating further, Can Tarlan, CEO of NOCTURNE, said “We are excited to launch MySizeID™ into our platform, as our customers will now be able to easily measure their correct size by downloading the app and can enjoy a seamless shopping experience on our website.”
The solution will help the brand reduce the return rates, cart abandonments and increase revenue for the brand.
“We are pleased to collaborate with NOCTURNE, a forward-thinking women’s fashion brand. Our goal is to revolutionise the retail industry through our patented technology, while helping retailers foster brand loyalty by improving the customers shopping experience,” said Ronen Luzon, CEO of My Size Inc.
