MySize Inc., a leading developer and creator of clothing measurement solutions on smartphones, has announced that it is developing an AI-driven sizing solution specifically for secondhand clothing retailers.
The industry-first platform is designed to help online shoppers find their correct size in pre-owned apparel, and is intended to provide a full end-to-end solution for merchants to cut down on return rates.
The development is seeing the light of day in the wake of rising consumer awareness around sustainability as the secondhand apparel market explodes. According to MySize, the pre-owned market is estimated to be worth around US $ 30 billion in the USA alone, and is expected to reach US $ 80 billion by 2029.
“Major players have taken notice, and Swedish industry titan H&M recently expanded a pre-loved garment shop in 20 additional European countries to take advantage of the momentum. Whether it’s via peer-to-peer exchange platforms such as Poshmark, or through luxury consignment sites like Vestiaire Collective and The Real Real, consumers are embracing pre-owned items that are easier on the planet and their wallets,” reads press statement of MySize.
However, one problem in this big second-hand market is that many pre-owned garment retailers offer items from a wide variety of brands, which use different measurements and sizing charts, leaving customers in the dark when it comes to a single table they can reference to find their size.
Additionally, vintage items are often based on sizing models which are no longer relevant in the fashion industry today.
MySize app leverages sensors already built into customers’ smartphones and the users can instantly obtain highly accurate clothing sizes in any brand’s apparel via their patented algorithm, a unique approach that safeguards user privacy.
While browsing second-hand clothing online, customers will be able to find out exactly which size of an item is the ideal fit for them from the comfort of their homes. MySize is touted as a trusted partner of leading brands and e-commerce platforms including Shopify, WooCommerce, Lightspeed, Magento and more.
“MySize’s primary mission has always been streamlining the online shopping journey for both the customer and retailer alike. With this new solution in development, we are targeting a need that’s so far gone unaddressed and unacknowledged by the industry,” commented Ronen Luzon, CEO and Founder of MySize.
Ronen further added, “We expect this solution will be the make-or-break factor in ensuring a customer can make the final leap to purchase a pre-loved item with the aim of having a major impact on our retailers’ bottom lines. By creating an industry-first, unique solution that specifically addresses pre-loved apparel, we’re clearing the way for even more expansion in the market.”