Facebook-owner Meta Platforms is launching a digital clothing store, “Meta Avatars Store,” where users can purchase designer outfits for their avatars.
The new virtual store, which will be available on Facebook, Instagram and Messenger, will allow users to purchase digital clothing for their avatars. Meta’s goal is to turn the store into an open marketplace where developers can create and sell outfits.
The store will open next week in the United States, Canada, Thailand and Mexico, initially offering digital outfits from Balenciaga, Prada and Thom Browne, with more brands to follow.
Although no pricing information for these digital outfits has been released by the company, it is worth noting that the free clothing options for Meta avatars will remain available.
Commenting on the launch, Mark Zuckerberg, CEO, Meta, said “We’re launching our Avatars Store on Facebook, Instagram and Messenger so you can buy digital clothes to style your avatar. Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy.”
Earlier this year, Meta introduced 3D avatars to Instagram and updated avatars for Facebook and Messenger.
