With increasing adoption of active lifestyles and outdoor activities, consumers are now demanding high-performance, yet comfortable and sustainably produced sportswear.
As the consumers are looking for brands that incorporate sustainable processes and principles in their operations, Huntsman Textile Effects has something to offer.
Huntsman Textile effects, which is a leading global provider of high quality dyes, chemicals and digital inks to the textile and related industries, presents a range of extensive end-to-end suite of protection effects and high-performance solutions for performance apparel.
Expressing delight, Dhirendra Gautam, Senior Director – Global Market Strategy and Innovation, Huntsman Textile Effects, said “At Huntsman, we are delighted to showcase our suite of solutions that are high-performing and sustainable, so that mills and brands are better able to meet the fast-changing market needs.”
Dhirendra further added “The upward trend in the performance apparel segment is spurred on by the demands and evolving needs of consumers; sustainability also remains the top of mind amongst these consumers.”
Huntsman’s featured solutions comprise complete end-to-end systems for protection effects, from pre-treatment to colouration and finishing in addition to offering revolutionary antimicrobial and odour-control solutions from Sciessent.
Also solutions include HIGH IQ® intelligent effects – a set of brand assurance programmes that support accelerated evaporation, water and stain repellence, lasting colour and cool comfort, ensuring garments dry quickly for long-lasting comfort.
With operations in over 90 countries and seven primary manufacturing facilities in China, Germany, India, Indonesia, Mexico and Thailand, Huntsman Textile Effects is uniquely positioned to provide prompt and expert technical service wherever its customers are based.
To know more, attend to Huntsman’s presentation on range of high-performance solutions for performance apparel at Performance Days Digital Fair Week. Interested participants can attend the webinar by registering at https://www.performancedays.com/