Hohenstein, the global market leader in providing accredited and independent services, has invested € 1.30 million in AI technology start-up Sizekick.

The collaboration will enable accurate decisions on apparel size, improving online shopping experiences, reducing returns and preventing the associated CO2 emissions.

Hohenstein’s investment in Sizekick will drive growth in the Sizekick team and enable the 2023 launch of its smartphone app for online shoppers.

The technology is said to enable online shoppers to find the right clothing size in a few seconds via smartphone.

“The strategic partnership with Hohenstein enables us, as a new AI solution, to meet the high demands of the market right at the start and to take on the role of technology leader. Our artificial intelligence is already learning thanks to Hohenstein with the world’s largest and highest quality database of 3D body scans. This is an extremely big advantage for our AI,” highlighted Jake Lydon, CTO at Sizekick.

Dr. Stefan Mecheels, Hohenstein CEO, added, “Sizekick enables brands and retailers to help their online apparel customers make informed sizing decisions. This is an important step for the entire fashion industry in making online retail more sustainable.”