Global fashion apparel company Scotch & Soda has chosen Nogin’s Intelligent Commerce technology and services to fuel its direct-to-consumer (D2C) strategy, according to Nogin, a leading innovator in the Commerce-as-a-Service (“CaaS”) space.
With designs encompassing menswear, kidswear, denim, eyewear, fragrances, and accessories, Scotch & Soda encourages uniqueness and self-expression. It was recently acquired by Bluestar Alliance, a renowned investor with extensive experience in Omnichannel consumer firms. Over 200 freestanding boutiques and 7,000 department stores worldwide carry the brand’s collections.
In accordance with the terms of the agreement, Scotch & Soda will use Nogin’s end-to-end, turnkey Intelligent Commerce solution to boost its D2C operations and strategy with enterprise-level features like its Customer Data Platform, AI-powered customer segmentation, algorithmic merchandising, personalization, and smart promotion optimisation.
Furthermore, Nogin will use cutting-edge, customer-focused omnichannel techniques to link D2C with Scotch and Soda’s growing store network across the US.
“Scotch & Soda customers expect a leading-edge D2C shopping experience. Nogin enables us to continue delivering exactly that, without missing a step, even as we migrated from Salesforce Commerce Cloud to Shopify Plus,” said Ralph Gindi, COO and co-founder of Bluestar Alliance.
“Scotch & Soda is a prominent player in the global fashion industry,” said Shahriyar Rahmati, COO at Nogin.
