First Insight Inc., a global technology company helping retailers know about their product investment, pricing and marketing decisions, has recently announced its international expansion with the opening of new offices in London and India as well as addition of few international retailers like Superdry and Bata, India to its client roster.
“As global retailers and brands increasingly seek to understand customer preferences in new regions, we are excited to announce the expansion of First Insight in Europe and Asia. Consumers are increasingly shopping beyond the boundaries of their home countries thus retailers and brands must be ready to meet their expectations.” He added that, “By enabling retailers to listen to the voice of consumer from nearly anywhere in the world they can create, price and sell products which are personalized to those markets.” – Greg Petro, CEO and Founder of First Insight Inc.
Along with this, the company also announced the expansion of global solution capabilities including the addition of 12 new currencies and 10 new languages to its Customer-Centric Merchandising platform. As the first and only such platform in full compliance with the new GDPR standards, First Insight is also SOC-2 compliant, further ensuring adherence to global standards for data security.
“Bata India engaged with First Insight to bring the Voice of the Customer into our new product decision making. We are seeing value from basing our decisions on data and analytics rather than only relying on our instinct and historical trends. First Insight helps us make better, more data-driven product selection, pricing, and regional segmentation decisions, and we are seeing the benefits in margins and store count enhancements. We intend to expand our use of First Insight into additional geographies.” – Sandeep Kataria, CEO, Bata India
According to Tim Quinlan, Head of Customer and Market Insights, Superdry mentioned, “Partnering with First Insight has been an important step in planning our new kidswear range. Early results have provided clear and insightful recommendations for action across products and markets.”
Moreover, the company has also revealed that CEO Greg Petro will be leading a panel discussion entitled “What is the future of brands?” during the World Retail Congress that is to be held in Amsterdam on May 14-16. The main focus of the discussion will be customer-centricity and the building of customer relationships in an era of abundant marketplaces and channel-agnostic consumers.
Bharat Tex Special Report 2026 
