InHaus – a fashion technology start-up which uses technology and automation to help online fashion retailers create high-quality product videos – has secured £ 300,000 in funding to support team growth, commercialise its software and simplify the process of video creation for brands.
A major investor in the funding round was Solid Bond Capital following an introduction through the Exchange programme which supports early-stage tech businesses.
InHaus’ founding team members Isabella Sumner – a Fashion Stylist, and Till Janz – an international fashion photographer, noticed that there was a gap in the market for a simple way for retailers to make impactful product videos.
As per the company, currently, only 15 per cent of products globally have a video, despite the increasing conversion rates and minimising returns.
The software provides a low-cost solution which removes many of the complexities of video creation for retailers, who will take their own videos of products using smartphones and then upload the raw footage to an automised, cloud-based editing programme.
InHaus’s recent investment is allowing the team to hire more programmers, including an expert from Berlin who is moving to the UK to join the company, to further sophisticate and develop the editing programme to finesse product videos.
InHaus has been a member of the Exchange programme for the past six months and, during these months, the founders have received support from a network of expert partners and like-minded entrepreneurs on the scheme to continue the development of the company.
Isabella Sumner, Founder of InHaus, said, “By enabling online retailers to easily create product videos for all their items, we can support them in boosting sales and customer satisfaction. Fashion items tend to only have photos featured on the page, but video is much more persuasive. With our recent funding success, we are excited to increase access to quality product video creation so more retailers, both large and small, can enjoy the benefits it brings.”
Shaz Sulaman, Founder of Solid Bond Capital, commented, “We are pleased to be able to back the team at InHaus as part of this funding round. High-quality video production, at scale, is a significant challenge for retailers and the product the InHaus team is building will help retailers increase conversions, reduce returns and provide a better experience for consumers. The team at Solid Bond Capital were impressed with how fit for purpose the product is for retailers which clearly comes from the Founder’s deep sector expertise. We look forward to continuing to support the founders as they venture to make product videos standard with the fashion industry.”
Alice Pickersgill, community outreach lead at Exchange, averred, “Isabella and Till’s vision is dynamic and forward-thinking, and we can’t wait to see where this new funding takes them over the next six months of membership on the programme.”
