As part of its ongoing “Find Your Courage” campaign, which aims to support users in exploring and discovering their identities, US fashion giant Coach has entered the metaverse platforms Roblox and Zepeto.
In an effort to make “high-end fashion more accessible and interactive,” Coach announced that consumers will be able to view digital versions of its spring 2024 collection through the project and the two platforms.
Users can visit a video booth inspired by the campaign as well as a virtual store in Zepeto, where Coach claims to be the first luxury brand to produce a limited-edition item. The feature and collection are available on Roblox through Fashion Klossette and Fashion Famous 2.
The idea has also been implemented in the actual world; Coach House in New York City has been transformed into a temporary pop-up that will be open until 21st July and reflect the collaborations.
In a release, Coach Global CMO and chief growth officer, Sandeep Seth, said, “Entering immersive platforms with ‘Find Your Courage’ represents an exciting moment for Coach, marking our innovative leap into connecting with a younger, digital-first audience.”
