Clearpay, a retail payment platform better known as Afterpay in the US, Australia and New Zealand, has revealed a new brand identity with Bondi Mint hue, to state the power and value enabled by the brand at the time of incredible growth for the business and its customers.
The new identity designed in collaboration with the colour institute Pantone has been created after a detailed user research and trend forecasting.
The colour chosen, namely ‘Bondi Mint’, is transparent, fresh, energetic and modern hue, which is designed to align with Clearpay customers’ attribute and value.
“This new brand is a powerful representation of what we deliver for both consumers and merchants, with empowerment and financial well-being at its core,” said Geoff Seeley, Global Chief Marketing Officer, Clearpay.
The company has also updated its logo to a continuous loop from two disconnected triangles representing the infinite relationships and connection between the customer and merchants. The logo will be rolled out in the coming week to all its 55,000 merchant websites and physical stores spread globally.
Furthermore, the company is also making significant investment in building brand equity as a step to increase the use of the platform. Currently, the network generates, on average, 14 million referrals per month from its Shop Directory to its merchant partners.
Founded in Sydney Australia 5 years ago, Clearpay allows the customers to shop for a product and pay in four simple installments. It has around 10 million customers and 55,000 merchants using the platform globally across the UK, Australia, US and New Zealand.