Bestseller, a renowned global retail brand, has chosen Leapwork as its preferred partner for automating testing processes across its Point of Sale and e-commerce systems. The collaboration aims to uphold a seamless shopping experience for customers on a global scale.
By integrating Leapwork’s advanced automation capabilities, Bestseller seeks to enhance its commitment to delivering superior customer experiences by streamlining Quality Assurance (QA) procedures.
This strategic move will enable Bestseller to achieve continuous and comprehensive end-to-end testing across various Microsoft Dynamics 365 applications. This approach is designed to mitigate potential disruptions during routine software updates, ensuring a consistently reliable shopping environment.
Operating in 70 countries, including 17,000 multi-brand and department stores along with 3,000 Bestseller branded stores, Bestseller’s omnichannel retail model necessitates a sophisticated technological infrastructure. The ability to conduct testing across diverse technologies and integrations is pivotal for processes like order fulfillment.
Kim Guldager, Product Owner at Bestseller, emphasises the role of Leapwork in maintaining the efficient operation of essential systems and processes that underpin exceptional global customer experiences and contribute to the overall success of the business.
Recognising Bestseller’s strong emphasis on customer experience, Leapwork’s Co-Founder and CEO, Christian Brink Frederiksen, emphasis the significance of test coverage in sustaining such excellence. Leapwork’s focus on facilitating rapid automation deployment supports retailers in reducing technology debt and opportunity costs, thereby placing customer experience at the forefront of business priorities.
