Los Angeles’ Alo Yoga has launched an immersive shopping experience for Apple Vision Pro, aligning with Apple’s new spatial computer headset release. The “Alo Sanctuary” app was made in partnership with experiential e-commerce company Obsess and marketing consultancy Ave Advisory. The app offers a selection of immersive environments and spatial audio for meditation and allows users to shop from Alo Yoga’s entire collection in 3D.
Alo Yoga’s new app features its Navy, Midnight Green, Espresso and Wild Berry collections that customers can interact with in various environments.
Shoppers can bring products close in vision enough to see the weave and texture of an item as well as be able to differentiate between one kind of spandex over another, according to Neha Singh, CEO and founder of Obsess.
With the launch, Alo Yoga is also offering complimentary meditation exercises from its subscription-based platform, Alo Moves. Users can choose from over 20 meditations in the experience with four to six options per environment.
With Apple’s headset recently being released, brands have jumped to launch shopping apps on Apple’s visionOS spatial operating system. Notable ones that launched last week were J. Crew and Mytheresa. Launching an app early on for Apple’s new immersive headset builds on Alo’s existing virtual spaces.
Alo Yoga also opened a virtual store in February last year in partnership with Obsess, which featured digital styling services, beauty and wellness tutorials, workout classes and more. And last March, the brand introduced a virtual collection of digital wearables to the metaverse.
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