3DLook, the pioneer of mobile scanning technology, has announced the release of upgraded 3D body model generation, SAIA 3D V2.0. The new development will help the online brands and retailers to provide a seamless shopping experience to its customers by providing them the perfect size products. This will also help them with the reduced return rate.
This development is a step towards its mission to amass the largest dataset of human body models and measurements in the world.
The revolutionary update in SAIA 3D, generates 3D body models from the two front and side facing photo of the consumers, taken by any smartphone device. The version 2.0 gives more accurate and realistic 3D models which can also be textured, this new approach also reduces the computation time of the 3D model generation.
The new platform incorporates a flexible API, mobile SDK and personal accounts for each client enabling them to create 3D models to their customers. The data of these models are then analysed which accurately captures sizing trends, market segments and analytics about their actual customers.
Moreover, the company has made its avatars ready for animation, a process known as rigging, targeted to retailers and brands of athleisure, athletics and virtual dressing. For this the company has partnered with CLO, a leading provider of software solution for the virtual garment rendering, and built a virtual try on solution so that the consumers can visualise how a product looks on them in 3D or Augmented reality (AR) before purchase.
“Understanding a consumer’s unique body data is the first step to understanding what the consumer might actually want to buy. The online shopping experience is going to look very different in the next few years. Companies like Amazon are already working on their own solutions while other online retailers will have to look for opportunities to compete against the corporation. I’m glad that we are part of this exciting revolution that can help e-commerce apparel businesses of any size to grow,” said, Vadim Rogovskiy, Founder and CEO, 3DLOOK.
The product is currently being tested live with several smaller clients and is in various stages of pilots with close to 20 major global brands and retailers. Early test results prove a 30% increase in conversion rates for customers using the widget and a 20% increase in revenue per customer. Also, the company’s first version of its B2B product, SAIA perfect fit, is also being tested in brick and mortar.