
Tukatech – a leading global fashion tech pioneer – has launched a patented Pattern-Based Fitting Application, a virtual try-on solution that aims to revolutionise the online apparel shopping experience.
Unlike conventional size charts and visual-based filters, this innovative tool uses real garment patterns and 3D avatars to deliver hyper-accurate fitting simulations – helping shoppers try on clothes virtually and see how the garments would drape and fit in real life.
The application is fully compatible with major platforms like Shopify, Magento and WordPress, making it scalable for brands of all sizes. It allows brands to seamlessly integrate virtual try-on features into their e-commerce stores – enhancing personalisation, reducing returns and boosting customer confidence.
“Designed to enhance accuracy and user experience, it also helps reduce fit-related returns,” said Tukatech in a note sent to Apparel Resources.
“This innovation bridges the gap between physical and digital retail,” commented Iva Sareen, President and Inventor at Tukatech, adding, “By using true pattern data instead of visual approximations, we bring unparalleled accuracy to virtual shopping.”
Tukatech’s new innovation is said to not only elevate the online shopping journey but also align the industry’s vision with the broader goals of sustainability, efficiency and customer-centric innovation in fashion retail.