Sunrise Brands selects Centric PLM for retail

Los Angeles based private-label apparel manufacturer, Sunrise Brands has selected the product lifecycle management software offered by Centric Software, Inc., for its retail operations. All design, development and planning teams, as well as Sunrise Brands’ overseas offices, will use the Centric 8 solution. Centric 8- PLM software for retail, apparel, footwear, luxury and consumer goods companies, replaces a product data management (PDM) system at Sunrise Brands. Maria Fajardo, IT Manager, Sunrise Brands says, “Ease of use, user adoption and extensive functionality were key criteria in Sunrise Brands’ selection of the Centric PLM solution. The company was searching for a solution that could handle the full spectrum of product development, from design to purchase orders, and meet the needs of its users.”