The LYCRA Company, a global leader in developing innovative solutions for the apparel and personal care industries, has announced the launch of their LYCRA ONE Online Network Exchange.
The new online customer portal empowers brands, retailers, and garment makers to connect to a global network of mills all in one convenient platform focused around the science of comfort, fit and performance.
According to LYCRA, prior to the pandemic, there was already a need in the marketplace for a digital experience allowing brands and retailers to connect with mills and manufacturers in a virtual capacity without losing the inherent advantages of an in-person connection.
Through the LYCRA ONE portal, users can source innovative fibre solutions using the digital fabric library. Users can also directly connect with mills to begin or expand on business relationships, learn about capabilities and view product catalogues.
“The LYCRA Company has a rich legacy of innovation and we must embrace digital transformation,” commented Julien Born, CEO at The LYCRA Company, adding, “The launch of the LYCRA ONE portal leverages our connectivity across the apparel and personal care value chains and offers a one-stop seamless solution to rapidly move our customers’ ideas from concept to launch.”
LYCRA ONE portal features a knowledge centre where users can access exclusive content such as webinars, white papers and videos covering new fibre technologies, industry trends, marketing, sustainability and more. These resources help educate users on maximising the value of The LYCRA Company and its innovative solutions to deliver products that can meet their consumers’ needs and provide inspiration for new ideas.
Customers will be able discover innovative marketing and merchandising solutions through the LYCRA ONE portal, including brand assets and garment hang tags. Additionally, requests can be submitted for trademark license agreements and fibre certifications that help to reinforce the quality of products backed by the power of the LYCRA brand.
