Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, has bolstered High Rock, a Chinese outdoor sportswear manufacturer, with smart digital technology to propel mass customization ambitions in line with ‘Made in China 2025’.
With an aim to lock-in intelligent manufacturing, High Rock will reduce product development cycle time, build a quick response to quotation, and enhance on-time delivery by embracing Lectra`s advanced MTM solution. Lectra will help the manufacturer transform and modernize manufacturing operations along with providing rigorous end-to-end integrated data to improve business performance-notably for cost control, and reduce errors in pattern modification-in the growing market for made to measure outdoor sportswear.
“Lectra’s advanced MTM technology, integrated with Product Data Management, provides exactly what we desired-it is the best choice for High rock and we look forward to the results of implementation, as well as our future corporation,” underlined Ma Songqi, Chairman, High Rock.
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It may be mentioned here that ‘Made in China 2025’ is driving manufacturers swiftly towards smart industrial production and value-added manufacturing to upgrade the country’s industries.
Established in 1994, High Rock, a 50 per cent Original Design Manufacturer and 50 per cent Original Equipment Manufacturer, has its own brand and national-level feather & down testing centre. Last year, the company launched a transformation and upgrading project, to implement the omni-channel ‘informatization’ and intelligent manufacturing around the individual customization and flexible production.
