November, 1-15 2019

Of recent maternitywear market has become the new ‘It’ in the Indian apparel industry as working women no more prefer shabby nighties, facilitating evolution and growth of this category. According to a report, the maternitywear industry in the country, which was estimated at Rs. 2,000 crore in 2017, is growing at around 15-17 per cent year-on-year. Team AOI talks to few popular retail heads to know more…

Under the ‘Manufacturing’ segment, Team AR takes a review of three major garment manufacturing companies which have been witnessing growth. Tirupur-based AKR Industries, one of the largest manufacturers and exporters of fleece-based garments and currently doing a business of Rs. 450 crore, is aiming to achieve Rs. 1,000 crore in the next 5 years. Also, Bangalore-based Gokaldas Exports Ltd., with employee strength of 25,000, and 85 per cent being women, is looking at expanding existing factories to ensure maximum utilisation of space. The company showed a remarkable turnover of Rs. 341.26 crore during the Q1 of 2019-20, compared to Rs. 284.91 crore gained during the same period of last fiscal. Similarly, Tirupur’s apparel manufacturer, International Trading Company (ITCRmg) understands that since 90 per cent of the domestic market is unorganised and dealing with distributors is not easy, it chose catering them through technology – the Ajio B2B Business Model.