AR decodes success strategies of Mufti, the brand that is shaping the Indian menswear market with its latest trends and ingenious expansion plans across all tiers of the market as well as product categories.
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AR decodes success strategies of Mufti, the brand that is shaping the Indian menswear market with its latest trends and ingenious expansion plans across all tiers of the market as well as product categories.
According to the Sustainability report 2017/2018 released by the Swiss-based ODLO, the premium performance sportswear brand is becoming more sustainable
Last year it was Patna V/S Punjab as Bihar was trying hard to fetch investment from Ludhiana’ textile and apparel industry. Now, Tamil Nadu and Andhra Pradesh are at loggerheads over same issue.
Trends-spotting at the A/W'19 Menswear runway shows kicked off with London and Milan Menswear Fashion Weeks
Pants and culottes, the most staple choice of any woman, encapsulate gravitating importance of signifying the class of the working woman who left the bounds of corsets to set her foot out in the post-World War world.
Luxury in the Indian market is different from luxury in the West. Saurabh Banka founder of LAÏTEworks, that sells hand-embroidered scarves and accessories, shares what actually fashion luxury means.
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