April 2019

Our ‘Cover Story’ unfurls how the unprecedented growth of international fashion brands in Vietnam, over the recent years, has proved to be a convention for many other new international fashion giants to venture into the country. This has now forced the local brands to not only make strategies but also enhance their capacity to compete with international bigwigs. As Zara and H&M continue to consolidate their positions in the domestic fast fashion market, other renowned brands like the Japan-based Uniqlo too are leaving their mark in Vietnam.

With over 70 years’ experience in producing functional sportswear and being pioneers in innovation, Odlo – the Switzerland-based brand, is the undisputed European market leader known for offering exquisite innovative collections in sports underwear, baselayers and activewear. The brand has recently come out with its sustainability report, and Team AO explores the brand’s growing dominance in Vietnam.

Meanwhile, the two-day sourcing event – the Apparel Sourcing Week (ASW) from the house of Apparel Resources (AR) that concluded successfully in Bangalore (India) set a benchmark for all. The event was hugely appreciated by brands/retailers and manufacturers who demanded for more such events.