People today have become more conscious about their health and beauty. Maintaining an ideal body shape has sky-rocketed the sale of foundation garments over the years, particularly with more women wanting to look slim and in shape. According to Allied Market Research, compressionwear and shapewear market is expected to reach US $ 5,576 million by 2022. Also, a report by Grand View Research has stated that the global shapewear market size was estimated at US $ 2.26 billion in 2018 and is projected to expand at a CAGR of 7.7 per cent from 2019 to 2025 and the growing target population across the globe is augmenting the market growth considerably. Team AO speaks to some brand heads to know more.

With an overall annual business of more than Rs. 50,000 crore, Ludhiana is the city housing big textile giants like Vardhman, Nahar and Trident, besides top domestic brands like Monte Carlo, Madame, and good companies catering to export as well as domestic like Kudu Knit Process, Bhandari Hosiery Exports Limited. Despite many challenges and limited resources, the industries here, including the SMEs, are marching ahead. AOI discussed at length with top industry players about the various issues on industry’s growth.