Striking the balance between fitness innovation and fashion, Reebok, the global pioneer in activewear, has released the fruit of their collaborative effort with fashion model and influencer Gigi Hadid. The complete Reebok x Gigi Hadid clothing & sneaker collection was unveiled after their small capsule collection came out in 2018.
Harnessing the power of Reebok’s authentic heritage combined with Gigi’s unique background in both fashion and sport, the collection is a confluence of the past and present.
The 14-piece collection brings together Gigi’s background as an athlete and Reebok’s 90s heritage featuring colour-block patterns, bold stripes and 90s inspired motifs to ensure that Gigi’s love of volleyball is evident on all designs.
Gigi also flaunts the new Aztrek Double, the revamped edition of the 90s original runner with thickened midsoles that are the highlight of the collection for their campaign. This version of the Aztrek Double is not just limited to activewear and can be paired with any ensemble adding an old school flair to the wardrobe.
The global fashion icon has worked closely with the Reebok designers, giving inputs right from the design process to fabric selection, patterns and works on sketches, for the new endeavour.
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