Luxury online retailer Mytheresa is set to unveil a pre-Christmas capsule collection with its longtime collaborator, Givenchy, on Wednesday.
The Givenchy x Mytheresa collection will include evening looks and accessories featuring the house’s signature 4G emblem in red, black and denim blue.
Tiffany Hsu, vice president of womenswear and kidswear fashion buying at Mytheresa, emphasised the importance of the collection due to their “long-standing relationship with Givenchy.”
She stated that the capsule focuses on “the quintessential wardrobe of the modern Givenchy woman, and goes from day to night. Givenchy customers are very fashionable and like to dress in a strong and androgynous aesthetic with a feminine twist.”
The 26-piece capsule includes cropped tops paired with bombers and long skirts, denim and gowns, crystal-encrusted bags and jewellery with dashes of gold and the house’s boxy shark lock boots.
The launch will accompany an editorial story directed by Mytheresa’s Chief Creative Officer Julian Paul, photographed by Valentin Hennequin, and featuring model Luna Passos.
Mytheresa previously collaborated with Brunello Cucinelli for a 27-piece capsule collection highlighting art, craft and family. The online retailer’s partnering strategy with luxury brands has played a crucial role in differentiating itself and attracting high-spending customers.
Mytheresa’s fiscal 2023 results revealed a 14.5 per cent uptick in gross merchandise value, with top customers driving 40 per cent of the retailer’s GMV. This small clutch of shoppers represents 3 per cent of the overall customer base, but their order values are more than two times higher than the average Mytheresa customer.
The retailer’s competitors, Net-a-porter and Neiman Marcus are also seeing a similar trend, with top shoppers driving up to 40 per cent of sales.
