Popular singer Justin Bieber has forayed into the fashion world with a beige-inspired clothing line called the Drew House.
The line was released via a campaign that was pointed out by several fashion enthusiasts as being similar to Kanye West’s Yeezy campaign.
The line will be retailed between US $ 48 for a short sleeved T-shirt to US $ 148 for corduroy trousers, which stands over the budget of the singer’s fanbase, yet, the entire range was sold out within hours of the launch on Wednesday.
‘Drew’ was inspired by the singer’s middle name, making this a namesake fashion venture. The signature elements of the collection include a smiley face in yellow along with the word- Drew, which was emblazoned over the crotch of a pair of shorts in huge letters, priced at US $138.
The brand’s website doesn’t mention Bieber but instead showcases the unisex assortment styled on bored models as they eat and lounge on sofas, or jump into backyard pools. The description also takes cues from a laidback lifestyle mentioning the products as: ‘great for sitting in bean bag chairs and couches’.