Harrods and Farfetch have joined hands for a new global e-commerce platform for marking the 100th anniversary of the London department store.
Harrods will be focusing on the “creative” parts of the business, such as marketing, brand relationship, product strategy, editorial content, and customer service while the e-commerce management, operations support, international logistics support, and technical support will be provided by Farfetch subsidiary, Farfetch Black & White Solutions. The revamped website will be active from 2020.
“Our shared objective with Farfetch Black & White Solutions is to ensure that Harrods digital customers receive the same exemplary service as those who visit us in-store”, said Harrods’ Managing Director Michael Ward in a statement.
“Farfetch has a global customer base, fantastic product offering, and exceptional services such as it loyalty programme. We will leverage all of our experience in managing technical and logistical complexity for luxury brand partners to deliver everything required to achieve the best digital luxury experience for Harrods’ customers.” – Kelly Kowal, Managing Director, Farfetch Black & White Solutions
Founded in 2007, Farfetch is mostly popular for its namesake e-commerce luxury platform and operates through 190 countries, selling items from over 1,000 brands. In addition to that, the company also runs a few subsidiaries that include Farfetch Black & White Solutions, which excels in providing white-label e-commerce services for brands and retailers; Store of the Future, a data-powered operating system for retailers; Browns, the multi-brand womenswear boutique; and Stadium Goods, a streetwear marketplace acquired in December.
Harrods has also come a long way since it started as a wholesale grocer and tea mercher in 1834 and is now one of the largest luxury department stores globally.
