Following the path of luxury giants such as Celine, Burberry, Yves Saint Laurent, etc, fast fashion giant Zara has changed its logo too. The only difference lies in the fact that while these brands went for a minimal, sans-serif avatar, Zara opted for the opposite road.
The retailer that operates under the umbrella of Spanish conglomerate Inditex, recently unveiled a new logo that has abandoned its signatory spaced-out letters to go for a more compact look of overlapping letters, while giving the Z and the R curvy ends.
This marks the second time when Zara has changed its logo since its inception in 1975. The first time was in 2010 where the logo underwent a slight upgrade instead of the drastic revamp being unveiled right now.
The new logo is signed by France-based advertising agency Baron & Baron which was the brainchild of Fabien Baron , the French editor and artistic director famed for his association with Interview Magazine, Harper’s Bazaar and Madonna’s 1992 Sex book.
In fact, several designers and fashion enthusiasts were quick to comprehend the resemblance between Zara’s new logo and the one used by Harper’s Bazaar.