Canned fruit brand Del Monte has introduced a select apparel collaboration with Urban Outfitters, showcasing its iconic badge logo. This collection taps into the existing trend of graphic tees and comprises both men’s and women’s logo t-shirts.
The women’s version, the Daisy Street baby vintage tee, showcases a washed jersey fabric with a crew neck, short sleeves, and a cropped fit, decorated with a troubled Del Monte logo on the chest.
The men’s version is an oversized, navy blue graphic tee created from cotton jersey. It has a crewneck design with drop shoulders and short sleeves, accentuated by the classic Del Monte badge on the front.
Accessible for a limited time only, the women’s and men’s t-shirts are priced at £20 and £29 respectively and can be purchased solely at Urban Outfitters’ website and select stores.
This new merchandise line pays tribute to Del Monte’s ironic heritage, a brand that has been a household staple for generations. By collaborating with Urban Outfitters, known for its stylish and culturally relevant fashion, Del Monte strives to engage both long-time fans and a new audience.
“We are thrilled to launch this new merchandise range at Urban Outfitters,” shared Thierry Montange, Senior Marketing Director at Del Monte Europe. “This partnership permits us to celebrate our history and reach out to consumers in a stylish and modern way. We look forward to seeing our fans embrace and wear our logo.”
