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On The Buyers’ Radar at Lotus Makeup India Fashion Week S/S ’19

by Anjori Grover Vasesi

15-December-2018  |  18 mins read

Apart from the glam and razzmatazz associated with fashion weeks in general, the main idea behind an entire event such as this is to facilitate commercials for the creativity being put up. It serves as a platform not only to create awareness around a designer or brand, but also to convert ideas into business so that designs may sell.

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