Brooks Brothers is going back to Beverly Hills!

by Apparel Resources News-Desk

12-July-2019  |  2 mins read

Brooks Brothers Canon Drive rendering
Image Courtesy: wwd.com

The Fall will witness Brooks Brothers’ return to Beverly Hills, as it recently uprooted all operations from its massive 22,250-square-foot building at 468 North Rodeo Drive, which is presently the location for the Louis Vuitton X exhibition after being purchased by Bernard Arnault, and in the future might house Cheval Blanc hotel.

This October, the 7,800-square-feet store will open at 425 North Canon Drive, a space that was previously occupied by menswear outfitter Carroll & Co., a brand that boasts of catering to famous clientele including Frank Sinatra, Clark Gable, Cary Grant, Steve McQueen, Don Rickles and many more, before it shut down in January.

In December, stressing on the value of the location, John Carroll, son of founder Richard Carroll, told the Los Angeles Times that the company’s North Canon Drive store is worth far more than any clothing he could sell.

The newest Brooks Brothers location will follow the latest global concept store design unveiled by the brand at Hudson Yards in New York City during spring this year. The store will carry the brand’s signature collections and Golden Fleece luxury label for men, along with the womenswear pieces created by Zac Posen. The store will also offer made-to-measure space, with the addition of Studio Service and VIP shopping.

“In addition to being a destination for visitors from all over the world, Beverly Hills also has a dynamic and sophisticated local community,” said Brooks Brothers Chairman and Chief Executive Officer Claudio Del Vecchio. He added, “We selected our newest location with both tourists and residents in mind.”

Brooks Brothers is otherwise present at the Los Angeles locations downtown at the Jonathan Club, in the Del Amo Fashion Center and at Beverly Center.

Share This Article