Doordarshan news anchors will now be wearing only Khadi garments, as showcased during the ‘Khadi for Nation and Khadi for Fashion’ event held on 9th March, at the Prasar Bharati Secretariat in New Delhi. The collaboration between India’s esteemed institutions, Prasar Bharati and Khadi Village and Industries Commission (KVIC), marks the introduction of a new Khadi wardrobe for news presenters on English and Hindi channels of Doordarshan News (DD News) and Doordarshan India (DD India).
Under the Memorandum of Understanding (MoU) signed between Prasar Bharati and Khadi India, anchors from DD News and DD India will actively promote India’s cultural heritage and modernity by wearing Khadi attire. Gaurav Dwivedi, CEO of Prasar Bharati, highlighted that this initiative aligns with the Prime Minister’s vision of progress while honoring India’s historical legacy linked to Khadi.
The event, graced by dignitaries such as Manoj Kumar, Chairman of KVIC, Gaurav Dwivedi, CEO of Prasar Bharati, and Priya Kumar, Director General of DD News, featured the unveiling of the new Khadi wardrobe for news anchors.
