Invista’s Cordura brand has debuted original workwear designs from ESMOD Paris students at the recently held Expoprotection 2016 in Paris, France.
“Driving innovation is an integral component of the Cordura brand ethos. The creative minds of young designers that help fuel this innovation are essential not only to our brand, but to our role in the industry as we develop the durable fabrics of tomorrow,” said Cindy Mcnaull, Global Brand and Marketing Director, Cordura.
The ESMOD + Cordura brand collaboration challenged students to bring a new perspective to workwear, integrating “la mode” into aspects of protective work clothing. The students inspired from Cordura fabric technologies and applied modern world fashion styling techniques to develop street savvy garment style portfolios for both men and women.
Also Read –Lenzing and Invista join hands to launch new denim fabric
The company also displayed latest performance denim fabrics from the Cordura brand + Lenzing Tencel collaboration. New softened strength denims incorporating Tencel fibre are featured in the Cordura Denim InfinityCollection part of the Authentic Alchemie portfolio. “As denim takes on modern evolution, we’re able to use our denim fabrics in ways that address our lifestyle at work and in our leisure hours. Cordura brand brings the long-lasting durability and strength, and we help enhance it with comfort and softness,” commented Tricia Carey, Director of Global Business Development, Lenzing Fibres.
At the fair, Cordura brand also debuted latest developments in its high tenacity polyester qualifying fibre range i.e. air-jet textured for enhanced abrasion resistance and tensile and tear strength. These fibres have generated an expanded portfolio of durable knit, fleece and woven laminate Cordura hi-vis fabrics for the protective wear market.
Also Read – Invista’s Cordura, Marlane team up to unveil performance fabric collection
Also on display were Cordura Combat Wool woven fabric with enhanced abrasion resistance and longevity and a durable wool blend technology. Officina Endurance by Marlane is a range of performance fabrics for the workplace from Marlane, a division of Biella Manifatture Tessili S.R.L.

















