UK-based department store chain – House of Fraser has opened its first standalone outlet in Nanjing, China, selling famous international apparel brands such as Barbour, Ted Baker, Dyson, Nike, Dior and Lancôme.
Spanning over 425,000 sq. ft. of retail space, the new store will introduce brands like Cambridge Satchel Company, Biba Alexandre of England, Peter Werth, D.A.T.E, Le Tanneur, Lyle & Scott, and Radley into the Chinese market for the first time.
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Frank Slevin, Chairman, House of Fraser said, “This is a very exciting time for House of Fraser and the opening of the store in Nanjing is a strong way to finish 2016. The store has focused on bringing international brands and a premium shopping experience to China. We are confident that our first store will clearly demonstrate the unique status that House of Fraser can achieve in the market, and will be a standout platform for our brand partners.”
The fashion chain will also launch a variety of new retail concepts, aimed at the VIP crowd such as ‘Style by HoF’ section.


















